LUP_Property Marketing Process

Key Terms: Transition Date: The date payroll starts and we launch advertising C/O Date: The date of 1st deliverables Once Property is "In Negotiation" phase via HubSpot. SHANNA: Creates LUP doc and gives access to Marketing and Ops MKT: Marketing Specialist prepares and sends via email to RM/AVP/VP within 48 hours of LUP doc access: Marketing Recommendations -- On Marketing Recs TAB in LUP doc Request List 6 MO prior to TRANSITION DATE OPS: Send Marketing Rec Approvals - via Marketing Helpdesk Ticket Obtain Photo Renderings from Client and send to Marketing Obtain Site Map blueprints from Client and send to Marketing Obtain Floor Plan blueprints from Client and send to Marketing MKT: Secure vanity domain 3 MO prior to TRANSITION DATE MKT: Order 3D Floor Plans / Walking Tours - based on spend approvals Order Site Map - based on spend approvals 2 MO prior to TRANSITION DATE OPS: Order phone number and send to Marketing Order email accounts and send to Marketing MKT: Knock Onboard begins once phone, email and Knock spend approval received 45 DAYS prior to TRANSITION DATE -- DEADLINE TO ONBOARD KNOCK 30 DAYS prior to TRANSITION DATE OPS: Final approval deadline on Brand Support collateral to print MKT: Knock is LIVE ONB + sign contracts for approved Advertising (Property Website, ILS Sites, PPC/Social Ads/SEO) Create Social Media sites ONB + sign contracts for approved Social Media tools ONB + sign contracts for approved Reputation/Referral tools Send Brand Support items to print, where applicable ON TRANSITION DATE OPS: Onsite person starts RealPage products are LIVE (Leasing + Rents, Syndication, Resident Portal, Online Leasing) MKT: Launch Advertising (Property Website, ILS Sites, PPC/Social Ads/SEO) Launch Social Media Sites (Facebook, Instagram, Google My Business page) Launch Social Media Tools (SOCI, Social Kapture) ON C/O DATE MKT: Launch Review Sites (Yelp, SatisFacts/Apartment Ratings, J.Turner) Launch Referral Sites (RentGrata) Discontinue attending any weekly Lease-up calls with Ops/Client Process: Summary of what is needed: Office Number/ Destination Number Email Accounts Pegasus Design Studio Support Advertising Budget Approvals Construction Documents – Site Plans, Amenity Design Specs, Unit Design Specs, Floor Plan Blue Prints, Unit Mix, Renderings (Amenity and Unit), Delivery Schedule Operations – Interior Apartment Features List, Community Amenity List, Marketing Assets Related Articles: LUP_Lease-Up Doc Access